I have been thinking long and hard about what I would like to research.  I have been looking for a topic that met all of my criteria. I was looking for a product that would both be interesting to me, and would have changed greatly over time.  And lastly, I was looking for a product that has greatly influenced pop-culture.  The main thing that I could think of that met all of those is Nike.  I could write about Nike pre and post Micheal Jordan and also Nike’s more recent movement to incorperate all sports including golf with the recent sponsorship to Tiger Woods.

1. Beauty rediscovers the male body is a long essay that the author took her time writing.  She explored all aspects of the topic and described them in detail and excess.  This style of writing shows that Susan Bordo is passionate about the subject and enjoys writing it.  Personally, I enjoy essays that get to the point quickly and stay there, delivering all the important information but thats it.  This style of writing is more efficient for both the writer and the reader. 

2. These sections devide the essay into a series of smaller essays pieced together in a logical progression.  This makes this long essay more manageable.  This “sectioning” is like adding chapters to books, it breaks the information into smaller groups of information which are proven to stay in your memory longer than huge block of information.

3.  Jean Paul Sartre and Simone de Beauvior and Bordo disagree have differing opinions.  Jean Paul Sartre and Simone de Beauvior both believe that if you are all alone you are free to do what you were ment to do unrestricted by what others think you should be doing.  Bordo refuted this statement by saying that when you are alone you only act on what your own vain ideals are.  I agree with Bordo in that when you are alone you are not free of what your external image is you are mearly viewing yourself in the same vain way that others would view you.

4.  Dockers and Haggard adds not only sell clothes but a lifestyle.  They say that I am a good, hard-working man and I don’t care what others think of me. Bordo dissagrees with this statement and maintains that it is ok to care how you look as a man. 

Thefirst add is based in the fifties.  The fifties were an era where it was a woman’s main responsibility to please her man.  Kotex targeted this and made their product the one thing that was the most responsible thing that they could do for their man.  They also asked trivia as to what a good woman would do for her boyfriend.  By doing this the article was inferring that by using kotex you are being a good woman.  The article even started with “Are you in the know?” which basically sums up in 5 words what the add is saying.  The add is essentially saying that women are here to keep men happy and kotex is there to help.

The next add shows a beautiful woman.  The bottom of the add is out of focus and as you look up this beautiful woman appears which almost makes her supernatural like a dream.  The words at the bottom say “Be a question. Be an answer.” This is just like saying be as desirable as possible by using Kotex napkins.  This add was obviously made for a different era then the first possibly in the seventies which have a different set of values then the fifties and the add is trying to sell those values in the form of their adds.

The following adds are trying to do the same by selling a look or set of values that a woman can use their product with.  The first picture is from the eighties and the second it from the forties but both are trying to sell a look that you can achieve with their product.